A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig

Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, t

Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill,

"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic ins