Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business researc

Make Better Managerial Decisions Through Scientific Research! With the third edition, you'll gain the skills necessary to carry out research projects that will

Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective.

Known for its clear and practical approach, this book offers a framework for conducting research in a scientific manner in all areas of business. Readers learn