Increasingly, consumers in North America and Europe see their purchasing as a way to express to the commercial world their concerns about trade justice, the env

Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view

Focusing on ethical consumers, their behavior, discourses and narratives as well as the social and political contexts in which they operate, this text provides

A no-holds-barred examination of 'ethical' consumerism.

This book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and being an ethical consumer