This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product developmen

Your customer has five senses and a small universe of devices. Why aren't you designing for all of them? Go beyond screens, keyboards, and touchscreens by letti

The time has come in which graphic designers are playing an important role in rendering ever more complicated information transparent and understandable for a w

This practical text takes students step-by-step through the preproduction processes of apparel product development: planning, forecasting, fabricating, developi