Emotionomics

Emotionomics
Author :
Publisher : Adams Business & Professional
Total Pages : 0
Release :
ISBN-10 : 1592981828
ISBN-13 : 9781592981823
Rating : 4/5 (823 Downloads)

Book Synopsis Emotionomics by : Dan Hill

Download or read book Emotionomics written by Dan Hill and published by Adams Business & Professional. This book was released on 2007-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.

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For far too long, emotions have been ignored in favor of rationality and efficiency. Breakthroughs in brain science have revealed that people are primarily emot