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"A great book everyone can use to understand how tech startups work." —Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu "Finally a book non-techie
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Whether you're seeking investors for the latest start-up or simply looking for that competitive edge, this book will help you articulate and sell the complex id
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"Finally, a book non-techies can use to understand the technologies that are changing our lives." Paul Bottino, Executive Director, Technology and Entrepreneurs
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Visionary designer and technologist John Maeda defines the fundamental laws of how computers think, and why you should care even if you aren't a programmer. "Ma