Related Books
Language: en
Pages: 796
Pages: 796
Type: BOOK - Published: 1998 - Publisher:
This volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. It provides insights into how
Language: en
Pages: 622
Pages: 622
Type: BOOK - Published: 2019-07-04 - Publisher: Pearson UK
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Meas
Language: en
Pages: 512
Pages: 512
Type: BOOK - Published: 2012-01-03 - Publisher: Kogan Page Publishers
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgra
Language: en
Pages: 722
Pages: 722
Type: BOOK - Published: 2010-12 - Publisher: Pearson Education India
Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical found
Language: en
Pages: 586
Pages: 586
Type: BOOK - Published: 2015 - Publisher: