Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter thes

The contents of this book are mainly based on ideas discussed within the framework of the 2016 International Conference on Typography and Visual Communication (

How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer al

Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design pri

Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design sin